2012 Verde Pride Awards: Tom Pitts: Champion of Tourism

Tom Pitts is the 2012 Verde Pride Champion of Tourism.

Tom Pitts is the 2012 Verde Pride Champion of Tourism.

“It’s almost like having a lobbyist,” said Jerome Mayor Jay Kinsella about Tom Pitts’ efforts on behalf of regional tourism. “He’s an asset to the Verde Valley.”

Pitts has been selected as the Tourism Champion for the Verde Valley Pride Awards 2012.

Pitts is owner of Belgian Jennie’s Bordello Bistro & Pizzeria in Jerome. He is President and Chairman of the Board for both the Jerome Chamber of Commerce and the Verde Valley Wine Consortium. He also serves as secretary for the Jerome Historical Society, and he is one of the founding members of the Sedona Verde Valley Tourism Council. And, if that isn’t enough to document his credentials as a true promoter of the Verde Valley, Pitts is a director of the Verde Valley Regional Economic Organization.

Kinsella said that Pitts not only is a tireless promoter of Jerome but also works to promote tourism regionally and statewide.

“He definitely puts his voice out there,” Kinsella said.

Jodie Filardo, Community & Economic Development Director for the Town of Clarkdale agrees.

“Tom Pitts is a tireless supporter of the Verde Valley and of our wine industry,” Filardo said. “Thanks to his vision and his commitment to regional economic development, the Verde Valley continues to expand its state-wide influence and recognition.

“Not only does Tom value collaboration, but also he is willing and able to make things happen on behalf of the entire valley, realizing that opportunities for one community can benefit all of us who work together.”

Pitts said the award was a total surprise. “I was blown away,” he said.

“There are so many of us working together, it is a great honor,” he said.

Pitts explained that his core of involvement started with the Jerome Chamber of Commerce after he purchased his business. “That’s what got me going on regional efforts,” he said.

He spends much time and travel working for the benefit of the entire Verde Valley’s tourism business.

“I go to a lot of these state meetings,” he said. “I’ve been writing a lot of grants recently.

“The cooperation on the Sedona Verde Valley Tourism Council has been amazing,” he said.

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