Arizona Office of Tourism to host tourism workshop in Verde Valley

The Arizona Office of Tourism (AOT) will host the North Central Regional Workshop April 29-30 in the Verde Valley/Cottonwood area.

This program is free and open to the public. The workshop is a new opportunity for AOT and local tourism officials to educate community members on the importance of building a vibrant regional tourism industry and the benefits of visitor spending to the local economy.

During the full-day workshop, attendees will hear from area tourism representatives on best practices that have promoted and drawn visitors to the region. In addition to regional speakers, attendees will hear from AOT on marketing programs the agency uses to promote the area along with upcoming cooperative opportunities.

Even though the content of this program is specific to Arizona's North Central region, AOT encourages anyone interested in how the agency works with communities and how AOT promotes Arizona to register for the event.

"Our North Central Regional Workshop is an opportunity for us to visit the region, which is one of Arizona's most sought after travel experiences and promote the importance of investing in tourism promotion," said Sherry Henry, director of the Arizona Office of Tourism. "We're looking forward to visiting the area to help build stronger tourism connections between area businesses, regional tourism officials and our agency."

The workshop will begin Tuesday, April 29 with a reception at Blazin' M Ranch, Cottonwood. The full-day workshop will follow on Wednesday, April 30 at Cliff Castle Casino, Camp Verde. For a look at the complete agenda, visit To register for the event, visit

Each year, millions of visitors experience the Grand Canyon State as a travel destination. In 2012, more than 38 million visitors generated $19.3 billion throughout the state, injecting nearly $53 million each day into Arizona's economy.

The Arizona travel and tourism industry produces revenue in all 15 Arizona counties, and is responsible for generating $2.6 billion in local, state and federal tax revenues. This equates to more than $1,080 per Arizona household. Additionally, the Arizona tourism industry employs more than 161,300 Arizona residents. Combined with the secondary employment that is generated, nearly 300,000 Arizona residents are impacted by this dynamic industry throughout the state.

For more information about AOT's marketing programs to increase the economic benefits of the Arizona travel industry, visit


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