Verde Heritage -- 1953: Verde Valley News on a Radio Broadcast.

"Radio listeners all over the country heard about the Verde Valley and The Verde Independent one night last week from Edward P. Morgan, CBS radio news man."

"Broadcasting on the network's Allan Jackson Show, produced Monday through Friday at 6 p.m. eastern daylight time, Morgan used excerpts from the paper for his script."

"'Too often,' Morgan told his listeners, 'the human news from the grass roots gets lost under the volcanic deposit of allegedly world-shaking events.'"

'"But today, thanks to Joe Laitin, a colleague of ours, a copy of The Verde Independent, published every Thursday in Cottonwood, Arizona, has reached our desk and we've dug out some items to redress the balance.'"

"WANT ADS RECITED: 'Proving, perhaps, that men are still men out in the great open spaces, and maybe ruggedly unwashed, there are listed for sale in the classified column one washing machine and a used bathtub.'"

"'There is a ranch for rent near Clarkdale with garden and chicken facilities. Interested party might also note he can get stale bread for pig feed at three cents a pound.'"

"'M. T. Steyaert is looking for a good buy on a Jersey cow. Seventy-five bucks will get you a Model A Ford sedan, circa 1930, with good rubber and a spare driveshaft and rear end.'"

"'None of the Verde calf ropers was in the money at the Dewey rodeo Sunday, but they can refresh themselves at the Tastee Freez ice cream stand just opened by Mrs. Isabell Watters of Sedona.'"

"NEW BLACK PUPPY: 'Ed Phillips presented Betty Kent with a black puppy last week after reading in The Independent that her dog Gitche had been killed by a car.'"

"'Most heartwarming article of all chronicled the golden wedding anniversary of Mr. and Mrs. Albert Purtymun of Oak Creek Canyon.'"

"'Asked to recall the happiest moment in their past 50 years, Mr. Purtymun grinned a shy but gallant answer: "the day we were married"'"

"'Someone turned to Mrs. Purtymun for the recipe for their success together. "Who knows?" she said, and smiled ...'"

"'This is Edward R. Morgan in New York.'"

(The Verde Independent; Thursday, July 16, 1953; page 1, column 1.)

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