As Director of Communications and Community Relations for Rainbow Acres, Margie Beach boils her job down to a single precept.
"Letting people know about the wonderful ministry here," says Beach, who has announced her retirement from the Verde Valley residential center that has met the needs of the developmentally disabled for four decades.
Ask Christine Roush, Rainbow Acres' Chief Operating Officer and Vice President for Advancement, and Margie has done much more.
"Margie has connected us to people in the community and has given us legitimacy," Roush says. "People know Margie. And people trust Margie. Because they trust her, they believe Rainbow must be a great place."
Since taking over four years ago as the 'face of Rainbow Acres,' Beach has been responsible for communicating both the organization's mission and the vision to the public.
Beach spends her days creating brochures and press releases, shooting lots of photographs of the residents - known as ranchers, putting together the full-color newsletter, conducting tours of the facility and speaking about Rainbow Acres to organizations. Roush says that Beach has been "marvelous for Rainbow Acres."
"Anything related to the community, talking about us," Roush says. "Great thing about Margie is that she knows everybody and she's great at sharing our story with people."
And with the advent of 21st-century technology, Beach also navigates the Rainbow Acres website and social media platforms. Roush says finding someone to do Beach's job will not be easy - and it will be impossible to replace her friend. Because Beach, she says, "is a great listener."
"We'll miss that," Roush says. "I cannot remember a time when I saw Margie frustrated and angry. Her calm presence, we'll miss that."
Roush says she will know the right person to take over for Margie because that person will "have a passion for the ministry of Rainbow Acres, will have great communication skills, a hard worker."
Though Margie will always be an "ambassador for Rainbow Acres," she looks forward to retirement as the "next step to the American dream."
"I'll miss my colleagues, without a doubt the best working group I've ever been around," Beach says. "But not everybody gets to [retire]. I feel very fortunate."