Destination Marketing helps Sedona increase sales tax revenue

VVN/Bill Helm

VVN/Bill Helm

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Cherie Wright, director of finance for the City of Sedona, said Sedona has “seen increases” in sales tax revenue since the city began using a Destination Marketing Program in fiscal year 2015. VVN/Bill Helm

If Sedona is any indication of how the economy is going these days, then the recession resembles a pin prick in the proverbial rearview mirror.

“We’re seeing significant increases since we came out of the recession,” said Cherie Wright, director of finance for the City of Sedona...

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