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Thunder Valley Rally: How much did it cost in 2018?

A direct revenue-to-expenses report for Thunder Valley Rally shows a $8,409 gain in 2017 and a $5,075 loss in 2018.

A direct revenue-to-expenses report for Thunder Valley Rally shows a $8,409 gain in 2017 and a $5,075 loss in 2018.

COTTONWOOD -- Thunder Valley Rally came out at a marginal loss for the city in 2018 and the attendance was down, according to the annual statistical report.

There were some gains in other areas, however.

The annual biker event was originally hosted at Cliff Castle Casino in Camp Verde but Cottonwood Parks & Recreation took over the event in 2011.

Some of the goals set by the TVR committee for 2018 was to obtain additional large scale sponsors by 20 percent, increase attendance by 5 percent and close the debt loss gap.

The event reached its cash sponsorship goal, collecting $43,500 in 2018. Up from $33,000 in 2017.

But attendance was down. There were 8,500 attendees in 2018. Down from 10,308 in 2017.

Apples to apples

The net cost to the city in 2018 for TVR is $38,524, according to figures provided by Cottonwood Financial Services Manager Kirsten Lennon. This figure includes total expenses with indirect salary and benefits.

“…Staff time spent on the program prior to the event, during the event including non-hourly employees,” said Recreations Services Supervisor Hezekiah Allen. “Meaning, if the program didn’t exist, these costs would not be completely saved.”

In 2017, the report shows only a $10,584 net loss to the city but this figure only takes into account overtime hours from staff.

A direct revenue-to-expenses report shows a $8,409 gain in 2017 and a $5,075 loss in 2018.

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