Sat, Feb. 22

Automobile memories served up at Hot Rod Soup

VVN/Angela De Welles

CHUCK Turnquist and Teka Burger sell hot rod parts, accessories, signs, car lifts, collectibles and more at Hot Rod Soup.

The word soup in this sense is car-speak, meaning to modify a vehicle for improved performance.

Hot Rod Soup, 1044 N. Main St., opened earlier this month to the joy of car enthusiasts throughout the Verde Valley.

Teka Burger and Chuck Turnquist own the shop that sells hot rod parts, accessories, signs, car lifts, collectibles and more.

They're dealers of the popular So-Cal Speed Shop brand apparel. They also have an assortment of Hot Rod Soup shirts that have been selling way above expectations.

Local artist Nathan Capp designed the logo for the Hot Rod Soup shirts. Using an area artist was important to Burger and Turnquist.

"We try to use as many local contacts as possible," Turnquist said. "We know the value of shopping locally."

Turnquist owns A-Z Sandblasting as well and Burger has worked for Arizona Home Centers for years.

The two have lived in the Verde Valley for three years and enjoy the area. That's why they decided to open up shop here and now.

"The Verde Valley is growing leaps and bounds at present," Burger said. "If all indications of our growth rate stay strong, without slow down or down turn, we expect to grow our company."

The two opened up Hot Rod Soup Dec. 4 and business has been steady ever since. Many who come in say it's about time a shop like this opened up.

"There's a lot of them [car enthusiasts] out here," Turnquist said.

There are plans for the future of Hot Rod Soup. Burger said they want to welcome car clubs across the country to make Hot Rod Soup a destination during drives.

Burger and Turnquist also want to start holding an annual best garage of the year competition. They'll also show and sell vintage cars on consignment.

The two are excited, friendly and knowledgeable about hot rods.

Many who enjoy the hot rod hobby are extremely devoted, but Burger says even if you don't know much about automobiles, you'll find something at their store.

"[It's] a fun trip back to America's best days," she said. "Many hold fond memories of hot rods and all things that go with them. If you are not into hot rods … we think you will be after experiencing Hot Rod Soup. You'll leave smiling."

Hot Rod Soup is located in Old Town Cottonwood and is open Tuesday through Saturday from 10 a.m. to 5 p.m. For more information, call 634-1992.

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