Riding the seasonal trends of your business' success
November is a bittersweet month for me. This is the month that starts off season and while there is not a definite day every year, it is coming.
The local resident in me loves this time of year! Cooler temps and less people signal longer bike rides and hiking with family on the weekends.
My daily commute time is shorter and my favorite restaurants usually have a table available. It is hard to stifle the selfish feeling that in winter months the town, trails and business are ours to enjoy once again.
As a business owner, a little sense of dread comes over me when I see the leaves beginning to change and the craft beer guys start talking about pumpkin beer.
The next few months are tougher business times and I always hope that this year will be better than the last. Having enough staff to maintain the customer traffic changes to hoping you have enough customers to keep you staff.
It is also a sharp learning curve to any business owner who hasn't dealt with an off season and unfortunately I have seen it claim some casualties.
However, what my personal feelings and business feelings have in common is one simple fact: off season gives me TIME, a luxury that busy season sometimes does not afford.
Some of my time will be spent fixing up and cleaning the stores after busy season. Some will be spent planning new offerings for our customers next year, and some will be spent continuing to further the SVBA.
But the most important time I get back, is the time I get to spend with locals that frequent our business every day. Too often we get pulled in a million different directions in busy season and we don't get the opportunity to express to our regulars how much we appreciate their business.
Off season is a great reminder of how much we need the support of our local community.
The next few months are a great time for all of us to get out and meet the people who make this business community special. Try a new restaurant or do your holiday shopping locally this year.
Have a local shop tune your bike and go for a ride. Treat your special someone to a local hotel room or spa treatment.
Go for that balloon ride you have always wanted to try or, if you are on a budget, enjoy some of the many festivals and events that cooler temps bring to the area. Owners and managers will have the time to make sure that your experience is a great one!