Prisma Rewards coupon mailer joins Verde Valley Newspapers family
Verde Valley Newspapers, Inc., is now the owner of Prisma Rewards coupon mailer program. The ownership change takes effect June 1, 2015, according to Pam Miller, publisher of Verde Valley Newspapers, Inc.
"We are really excited about adding this product to our media company. It's another opportunity to supply our customers with a target specific marketing tool," said Miller.
The Rewards family of coupon books was started by a Sedona entrepreneur in May of 2010, with just one book focusing on Sedona and the Village of Oak Creek. Very quickly, the popularity of Red Rock Rewards grew and in late 2013, the Sedona entrepreneur partnered with Prisma, a Phoenix-based marketing solutions provider to build the Rewards family of coupon books.
The idea was simple: offer local residents exciting discounts while providing businesses an affordable and convenient marketing tool.
In four years, the Rewards coupon books expanded to four geographical areas including Flagstaff, Prescott and the Verde Valley.
Verde Valley Newspapers, Inc., publishes the Verde Independent, Camp Verde Bugle, Kudos, Smart Shopper and Villager. The flagship product, Verde Independent, has served the Verde Valley since 1948.