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Financial website WalletHub.com conducted an analysis of Black Friday by surveying 35 of the biggest U.S. retailers. Overall, the average Black Friday discount is projected to be 39 percent.

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Holiday spending expected to rise $25 billion this year
Black Friday discounts on average of 39 percent expected

Retailers are anticipating a $25 billion hike in holiday sales this year compared to last, with sales expected to rise from $631 billion to $656 billion, according to The National Retail Federation (NRF).

By Tom Tracey November 23, 2016
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