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More than 150 guides company-wide complete “rigorous four- to six-week training that includes Smith Driver Training, off-road driving techniques; tour routes; local and state history; Native American history; flora, fauna and geology; trail finesse training; CPR and first-aid certification; as well as Pink Adventure Tours company policies and procedures,” according to Andrew Wexler, CEO of Herschend Enterprises, the parent company of Pink Adventure Group. VVN/Bill Helm

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‘Sit back and take it all in’ -- Sedona Pink Jeep tours a spectacle for tourists, tour guides

In the hands and the steering wheel of Cody Goodrich, each Sedona Pink Jeep Tour is an “opportunity to share the beauty, the history and the natural resources.”